The home party model of selling Tupperware gave women a new way to start their own businesses. This was particularly empowering for housewives who didn't already work outside the home in offices, factories, or department stores. They could now make money at home. This type of business would refinine their sales pitches and could interact with other emerging business women.

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This advertisement emphasized how women could transform the domestic space of their home into a profit-making enterprise: "Being a Tupperware dealer is a happy business, and one you can conduct either in your spare time or full time. Best of all, it can fill your hours with fun and fellowship—as well as with profit.